THE CPA WORLD: Top 20 CPA Networks 2017

hese are the current Blue Book Top 20 CPA Networks, as chosen by the advertisers and publishers of the world-wide performance marketing community. Scroll down to view the Top 20 CPA Networks

Each year we conduct the biggest research survey in the performance marketing industry in order to identify the best CPA networks (Cost-Per-Acquisition). The responses are then aggregated with input from the Blue Ribbon Panel of industry experts and mThink’s own research. The result is the Blue Book Top 20 CPA Networks, as chosen by the advertisers and publishers of the world-wide performance marketing community. These are the industry leaders that provide the levels of customer service, professionalism and consistent ROI that is the mark of a top network. They have also learned to survive and thrive in an ever-changing and incredibly competitive environment, so they are without exception run by smart, effective leaders.
The BLUE BOOK Top 20 is not a simple list of the biggest networks. Instead, it takes into account reputation, influence, clientele, popularity and scale.
An important part of the ranking process is our survey of over 25,000 industry figures that is carried out during the Fall. In the survey, we ask an open-field first question to identify the respondent’s favorite networks for running CPA and affiliate campaigns. The open-field nature of this first question is designed to avoid any selection-bias caused by prompting or by which networks we include in a pick-list. On a subsequent screen we provide a list of almost 50 networks from which respondents are asked to choose an additional four networks in each of the CPA and affiliate network categories, together with an additional open-field for write-in choices. In all, some 400 networks are included in our considerations.